Dustin Buecker

dustin.buecker@gmail.com ●    Cincinnati Metropolitan Area  ● linkedin.com/in/dustinbuecker

+1 (859) 466-3809

AREAS OF EXPERTISE:

·  Sales Growth  · Sales Analytics ·  Demand Forecasting ·   Supply Chain Analytics ·  Data Strategy ·  Marketing Analytics ·  Market Research ·   Talent Dollar Optimization ·

PROFESSIONAL EXPERIENCE:

Capgemini WNS

SVP . Client Partner  |  Data, Analytics, and AI

Jointly Hired   by global Heads of both Sales + Delivery   to grow & transition Analytics business   of traditionally contract-driven BPO body-shop company   among Retail & CPG clients  through new buying centers and ad-hoc analyses.

  • Initiated first work for Coca-Cola’s Global Head of RGM   with creation of unique prescriptive support tool instilling global KPI consistency to holistically manage spending,   providing 6-figure project with ongoing support.

  • Expanded client-funded Analytic team   after insightful build of prescriptive demand-sensing model solving Starbucks problem of insufficient stock at the store level,   achieving +25% incremental contracted growth.

  • Advanced vision of always-on prescriptive model for Coca-Cola   identifying key driver performance of marketing events for precise, real-time course-corrections maximizing ROI,   delivering 7-figure piece of contracted business.

  • Achieved exclusive vendor status with P&G’s concierge service   from creating new product attribution model to optimize launches,   resulting in +25% incremental contracted growth.

  • Originated new project with VP of International Business Development   from vision of building high-adoption, intuitive tool collecting critical data for Coca-Cola’s global RFPs,   winning 6-figure project with repeatable business.

  • Automated manual construction of report banners   from initiative of applying an AI-driven LLM approach,   reducing delivery time-to-insight from days to minutes and saving hundreds-of-thousands-of-dollars in labor costs.

  • Secured initial engagement with Coca-Cola’s NA Human Insights Leader   through innovative approach of combining emerging trends with AI-assisted meta-analysis of archives to develop products,   earning 6-figure win.

Genpact

VP . Client Partner  |  Data, Analytics, and AI  .  Analytics Advisory

Hired by global Head of Analytics and Digital Consulting   to grow Analytics presence in the Retail & CPG industry   for a company traditionally viewed as an expert in Finance   by designing and selling innovative analytic solutions.

  • Devised Supply Chain COE for Danone   with inspiration to utilize client-specific data sources in prescriptive Analytic models after identifying current Business challenges to optimize processes, achieving 8-figure contracted win.

  • Launched Unilever’s Lighthouse tool   with creation of intuitive, searchable, and prescriptive repository of Analytic artifacts using high-adoption interface optimizing team insights,   establishing multiple 6-figure pieces of business.

  • Innovated Talent dollar optimization model  with approach to re-engineer Hasbro’s Analytics department by modeling right-shore, outsource, & talent mix attributes required for peak returns,   providing 6-figure engagement.

  • Developed dynamic MMM   from vision of Machine Learning prescriptive model fueled by constantly refreshed data pipeline for precise, ongoing course-corrections maximizing Kraft Heinz’s marketing ROI,   earning 6-figure project.

  • Advanced Price Claims tool   through program of automating Unilever’s manual reconciliations with AI to cut processing time in half and identify millions-of-dollars of past-due or invalid claims,   delivering 6-figure solution.

Hewlett Packard (HP)  /  HPE  /  DXC

Practice Principal  |  Analytics Advisory

Promoted by Global Head of Analytics after only 2 years   to lead largest global account   and replicate early successes growing the newly established Analytics practice   in Retail & CPG   by creating prescriptive analytic approaches.

  • Advanced Master Plan engagements at Veritiv   with strategy unifying business needs and technical vision through advisory interviews & data engineering to prescribe Analytic growth roadmap, establishing +25% portfolio gains.

  • Pioneered Big Data Discovery Experience for PepsiCo   in approach using HP Lab’s immersive Photon studio to demonstrate the power of Analytics on large datasets - prescribing growth actions, for multiple 6-figure commissions.

  • Innovated Mobile Salesforce Analytics model for Molson-Coors   by attributing sales lifts to specific in-field activities, then prescribing ideal fair share of attention toward their impact during store visits,   delivering 6-figure project.

  • Invented award-winning StorytellerTM solution for Mondelez  with unique inspiration for a novel KPI interface while providing Analytic output for use in prescribed actions,   earning multiple 6-figure builds.

  • Originated Consumer Trends tool at P&G   from imaginative flipping of SKU description & product attributes in Nielsen sales data to group emerging product characteristics for uncovering new consumer trends,   providing 6-figure win.

the Nielsen Company  /  BASES

VP . Client Partner  |  GM Central Region

Promoted into role by President    after delivering +450% growth from single client at BASES division   (receiving 5 prior promotions in 7 years),   with charge to cross-pollinate Nielsen parent accounts   using proven growth techniques.

  • Broke into Ruiz Foods   from strategy of re-engineering the Analytics team via combination of right-shoring and remote staffing to bring clients the best talent regardless of location,   resulting in revenue doubling for the region.

  • Enhanced MMM   with insightful stripping away of complexity and showing findings with prescriptive Actions through simple, intuitive graphics showing Kao USA’s path to maximizing marketing ROI,   establishing multiple 6-figure wins.

  • Evolved New Product Forecasts at SC Johnson  from plan of demonstrating unwavering accuracy by constantly refining Predictive & Prescriptive models to increase success rate of launches,   providing 7-figure growth.

  • Progressed Price & Promotion models   with insight of deriving sales attribution and lifts from Abbott Nutrition’s in-market activities to provide prescriptive actions & course-corrections,   stewarding several 5-figure solutions.

  • Created ad-hoc market research at SCJ   with vision of leveraging existing company capabilities and established client trust to expand into incremental spaces and service clients more holistically, resulting in 7-figure business.

EDUCATION

Miami University, Oxford Ohio

BS, Marketing

BS, General Business

Minor, German

BOARD POSITIONS

Fort Thomas Education Foundation, Chair

Sigma Chi Housing Corporation, Chair

Sigma Chi Alumni Chapter, President

INCUBATORS

Cintrifuse

Sparkhaus

START-UPS

Orchestrate-AI

Coral Reef Crew

SEA Collective Marketing

Revive Equity Partners

Coastal Kids Beachwear

ASSOCIATIONS

Cincinnati AMA

the Circuit

Insights Association (IA)

CONSULTANT & LECTURER

Miami University, School of Marketing

details on LinkedIn...
details on LinkedIn...