endorsements
experience

Dustin Buecker

dustin.buecker@gmail.com ●    Cincinnati Metropolitan Area  ● linkedin.com/in/dustinbuecker

+1 (859) 466-3809

AREAS OF EXPERTISE:

·  Sales Growth  · Sales Analytics ·  Demand Forecasting ·   Supply Chain Analytics ·  Data Strategy ·  Marketing Analytics ·  Market Research ·   Talent Dollar Optimization ·

PROFESSIONAL EXPERIENCE:

Capgemini WNS

SVP . Client Partner  |  Data, Analytics, and AI

Jointly Hired   by global Heads of both Sales + Delivery   to grow & transition Analytics business   of traditionally contract-driven BPO body-shop company   among Retail & CPG clients  through new buying centers and ad-hoc analyses.

  • Initiated first work for Coca-Cola’s Global Head of RGM   with creation of unique prescriptive support tool instilling global KPI consistency to holistically manage spending,   providing 6-figure project with ongoing support.

  • Expanded client-funded Analytic team   after insightful build of prescriptive demand-sensing model solving Starbucks problem of insufficient stock at the store level,   achieving +25% incremental contracted growth.

  • Advanced vision of always-on prescriptive model for Coca-Cola   identifying key driver performance of marketing events for precise, real-time course-corrections maximizing ROI,   delivering 7-figure piece of contracted business.

  • Achieved exclusive vendor status with P&G’s concierge service   from creating new product attribution model to optimize launches,   resulting in +25% incremental contracted growth.

  • Originated new project with VP of International Business Development   from vision of building high-adoption, intuitive tool collecting critical data for Coca-Cola’s global RFPs,   winning 6-figure project with repeatable business.

  • Automated manual construction of report banners   from initiative of applying an AI-driven LLM approach,   reducing delivery time-to-insight from days to minutes and saving hundreds-of-thousands-of-dollars in labor costs.

  • Secured initial engagement with Coca-Cola’s NA Human Insights Leader   through innovative approach of combining emerging trends with AI-assisted meta-analysis of archives to develop products,   earning 6-figure win.

Genpact

VP . Client Partner  |  Data, Analytics, and AI  .  Analytics Advisory

Hired by global Head of Analytics and Digital Consulting   to grow Analytics presence in the Retail & CPG industry   for a company traditionally viewed as an expert in Finance   by designing and selling innovative analytic solutions.

  • Devised Supply Chain COE for Danone   with inspiration to utilize client-specific data sources in prescriptive Analytic models after identifying current Business challenges to optimize processes, achieving 8-figure contracted win.

  • Launched Unilever’s Lighthouse tool   with creation of intuitive, searchable, and prescriptive repository of Analytic artifacts using high-adoption interface optimizing team insights,   establishing multiple 6-figure pieces of business.

  • Innovated Talent dollar optimization model  with approach to re-engineer Hasbro’s Analytics department by modeling right-shore, outsource, & talent mix attributes required for peak returns,   providing 6-figure engagement.

  • Developed dynamic MMM   from vision of Machine Learning prescriptive model fueled by constantly refreshed data pipeline for precise, ongoing course-corrections maximizing Kraft Heinz’s marketing ROI,   earning 6-figure project.

  • Advanced Price Claims tool   through program of automating Unilever’s manual reconciliations with AI to cut processing time in half and identify millions-of-dollars of past-due or invalid claims,   delivering 6-figure solution.

Hewlett Packard (HP)  /  HPE  /  DXC

Practice Principal  |  Analytics Advisory

Promoted by Global Head of Analytics after only 2 years   to lead largest global account   and replicate early successes growing the newly established Analytics practice   in Retail & CPG   by creating prescriptive analytic approaches.

  • Advanced Master Plan engagements at Veritiv   with strategy unifying business needs and technical vision through advisory interviews & data engineering to prescribe Analytic growth roadmap, establishing +25% portfolio gains.

  • Pioneered Big Data Discovery Experience for PepsiCo   in approach using HP Lab’s immersive Photon studio to demonstrate the power of Analytics on large datasets - prescribing growth actions, for multiple 6-figure commissions.

  • Innovated Mobile Salesforce Analytics model for Molson-Coors   by attributing sales lifts to specific in-field activities, then prescribing ideal fair share of attention toward their impact during store visits,   delivering 6-figure project.

  • Invented award-winning StorytellerTM solution for Mondelez  with unique inspiration for a novel KPI interface while providing Analytic output for use in prescribed actions,   earning multiple 6-figure builds.

  • Originated Consumer Trends tool at P&G   from imaginative flipping of SKU description & product attributes in Nielsen sales data to group emerging product characteristics for uncovering new consumer trends,   providing 6-figure win.

the Nielsen Company  /  BASES

VP . Client Partner  |  GM Central Region

Promoted into role by President    after delivering +450% growth from single client at BASES division   (receiving 5 prior promotions in 7 years),   with charge to cross-pollinate Nielsen parent accounts   using proven growth techniques.

  • Broke into Ruiz Foods   from strategy of re-engineering the Analytics team via combination of right-shoring and remote staffing to bring clients the best talent regardless of location,   resulting in revenue doubling for the region.

  • Enhanced MMM   with insightful stripping away of complexity and showing findings with prescriptive Actions through simple, intuitive graphics showing Kao USA’s path to maximizing marketing ROI,   establishing multiple 6-figure wins.

  • Evolved New Product Forecasts at SC Johnson  from plan of demonstrating unwavering accuracy by constantly refining Predictive & Prescriptive models to increase success rate of launches,   providing 7-figure growth.

  • Progressed Price & Promotion models   with insight of deriving sales attribution and lifts from Abbott Nutrition’s in-market activities to provide prescriptive actions & course-corrections,   stewarding several 5-figure solutions.

  • Created ad-hoc market research at SCJ   with vision of leveraging existing company capabilities and established client trust to expand into incremental spaces and service clients more holistically, resulting in 7-figure business.

EDUCATION

Miami University, Oxford Ohio

BS, Marketing

BS, General Business

Minor, German

BOARD POSITIONS

Fort Thomas Education Foundation, Chair

Sigma Chi Housing Corporation, Chair

Sigma Chi Alumni Chapter, President

INCUBATORS

Cintrifuse

Sparkhaus

START-UPS

Orchestrate-AI

Coral Reef Crew

SEA Collective Marketing

Revive Equity Partners

Coastal Kids Beachwear

ASSOCIATIONS

Cincinnati AMA

the Circuit

Insights Association (IA)

CONSULTANT & LECTURER

Miami University, School of Marketing

details on LinkedIn...
endorsements
experience

remembering with Gratitude . . .

kind words reinforcing my Workstyle and Career

  • Couldn’t have asked for better feedback when the VP of Innovation in a Fortune 50 CPG company said this after my first presentation using HP’s massive Photon studio to share the strategic roadmap developed using our Big Data Lab.

    High-fives and chest-bumps were given all around after he left the room from Russ Stanziale, Ed Silva, Susan Samstag, Brad Fellows, and Ed Kintz.

    A fantastic, validating experience for my entry into the SI / Technology Analytics space!    Thanks HP team!!

  • Another huge vote of confidence when I was flown to Mexico on an enormous client pitch…for Supply Chain rather than Marketing Analytics. While this was still a newer space for me, my delivery technique had proven itself transferable to both other industries as well as domains – and the lead sales rep wanted me to deliver our Analytic solution in my own unique way for this 8-figure deal.

    Many Thanks to my Genpact colleagues who had faith in me…Mayank Pande, Phil Falato, Casper Synnott, Sebastian Urbina, Aswin Chandrasekaran, Hemal Ghelani, Amaresh Tripathy, and David Hauser.

       ( BTW, we won the deal! )

  • Couldn’t have imagined a more flattering show of confidence and trust from Nina Richman when she helped me break the mold at Nielsen to bring us this business. It was a first for us in remote servicing - leveraging techniques developed in BASES to bring the best Analytic talent regardless of location – and it validated my move into Nielsen.

    Couldn’t have done it without the superstars on my team – especially James Hare, Matt Mohler, Kaitlyn Zucchi, Amy Curless, and Susan Brady…plus support from leaders like Leon Shooter, Allen Burch, and John J. Lewis.    Thanks Nielsen team!!

  • The Analytics space is tricky. Typically you have brilliant people who use complex data models to make recommendations…so finding individuals with an executive presence to take a step back and listen to clients - yet are smart enough to also understand the details - can be challenging.

    Fortunately, there are those I’ve worked with at DXC who understood this dynamic and had confidence enough to bring me in, including Manish Verma, Catherine Gildea, Anthony Carre, Scott Holmes, Radek, Michael Boykin, Alex Gurevich, Jeff Lovett, Patrick Boyle, Dave Dixon, and Amy Zimmerman.

    Thanks for seeing this Skill in me!

  • Sometimes the simplest of words can have the most impact. While personally stretching into a new space of Organizational Design by building an optimization simulator – allowing exploration of different compositions of a global Analytics department ( size, onshore/offshore, in-house/outsourced, etc. ) – I knew we were on the right track when the Head of Insights & Analytics gave me this response.

    And the best part was he didn’t even ask for a simulator – just scenarios. This “extra goodie” was provided for free, but was instrumental in cementing our relationship.

    Spécial thanks to my Genpact collègues David Hauser, Jeff Cateau, and Tanmay Nagpal.

  • The best leaders are not after personal glory. They take satisfaction in seeing the team they build, coach, and work with excel. But it’s still gratifying when clients peek behind the curtain and realize your fingerprints are all over the results.

    Thanks to my Nielsen teammates who were a part of this journey, such as James Hare, Jon Mills, Mike Murphy, Dan Brady, Sue Brady, Amy Curless, Whitney Dunlevy and the support of leaders like Leon Shooter, Alan Burch, and John Lewis.

  • It’s extremely rewarding to get validation that your techniques are both working and genuinely appreciated. The true test of leadership is when you can influence colleagues who don’t directly report to you. There’s no stick - only the carrot. You have to convince them why your approach makes sense…get their buy-in. Which, after all, is what a manager should be doing anyway…whether an individual reports to you or not.

    Thanks to my the many great colleagues at WNS who bought into my approach...Amanjot Singh, KG Sriram, Kavita Nair, Aman, Nitin Aggarwal, Vishesh Gangal, Gautam Singh, Alpar Kamber, Krupa Singampally, and Vibhor Garg.

  • I was not a professor – never had been, but the impact I was having at Miami University became validated when a Marketing student asked other professors where my office was. While at BASES and Nielsen, I volunteered for years at my alma matter to present in the classroom, judge case study competitions, and generally offer whatever help I could in sharing what I knew about real-world market research and analytics. A very rewarding experience – not only by giving back, but also learning how to refine my presentation approach!

    Thanks to those who trusted me with their students, especially Bob Stearns, Bob Dahlstrom, Mike McCarthy, Gillian Oakenfull, Dave Rosenthal, Tim Greenlee, and Devon DelVecchio.

  • The true test for a Leader is when participants don’t have to be there. It’s not part of their job, not a required class, not a sports practice. To get things done, you have to hone your approaches to motivation, speaking, and painting a vision. As a volunteer for many different organizations, this feedback was one of the most rewarding to hear – it showed me that my technique was working. And those lessons translated over into my professional life, where a provocative client conversation or an engaging presentation can work wonders for business.

    Special thanks to those Sigma Chis trusting me on that journey, including Bob Greiwe, Jesse Dunbar, Eric Hansen, Chad Buecker, Jeremy Saum, Jay DeWitt, Ike Misali, Steve Strickland, John Russell, and Linc Pavey.

  • ( ask me more about the incredible client feedback I received from my award-winning storyTeller(TM) solution! )

  • ( ask me more about the incredible compliment given to me after transitioning my Analytics skillset from the Market Research industry over into the Systems Integration / IT world! )